A promotional package is a collection of media products and contents that are created to attract the target audience attention towards the product being promoted i.e. Movies. There are varies factors that are involved in a promotional package so that whatever is being promoted could reach a wider range of audience and so that the audience could see the product that is being promoted easily with no problems, examples of these would be film posters, trailers and magazine reviews. • The purpose of a promotional package is to help films get recognitions before they are shown in cinemas so that people are excited to watch the film, it also helps the distribution of the film when they are sold as DVDs.

A promotional package is a collection of media products made to attract the target audience of the original product. In my case, the original product is thriller film and the collection of media products are a trailer, a magazine cover and a film poster. The media products must be easily accessible and give the target audience some insight into the original product. The promotional package is widely affected by the company producing it, for example, a major film company is likely to have a larger budget can invest in larger media products for the target audience in comparison to an independent film company, with a smaller budget and therefore smaller promotional package.